Logo & Website Optimisation
Your logo is your business.
Your logo design is a huge reflection of you and your company, the cornerstone of your brand.
It provides credibility and differentiates you from your competitors. And it’s everywhere you get your name out on your signs, business cards, stationery, website ads, packaging, and more.
If you want to have a successful business, you simply cannot afford to have a poorly designed logo
Your website might be the first time a potential customer comes into contact with you - so you'll want to make a good impression.
Using a professional helps to ensure that:
+ The design of your site fits your business image.
+ Visitors can find key information quickly.
+ The site uses the technology you want - whether this is a
basic search facility or more advanced integration with a database or order-tracking software.
+ Your site appears near the top of search engine listings when you register with them.
Consider your budget - apart from any software you may need, the main cost of building your website is often the time you spend on it. Could this time be better spent elsewhere in your business?
If you're prepared to spend £2,000 or more, it's usually worth using a designer. Alternatively there are literally dozens of website builders that allow you to create a website at relatively low budget.
Whichever route you take, draw up a clear brief which includes:
+ Your objectives for the website.
+ Your target customers.
+ The image of your business you want to get across.
+ Whether you have current company designs, typefaces, logos and colours you wish to use.
+ Whether you want to analyse usage of your site.
+ What your budget is.
+ How quickly you want the website established.